About Me

Hi, I’m Cris Giovanoni!

I’m a data professional, designer at heart, and a little bit of a systems geek. With almost a decade of experience working with data, I’ve transformed raw, dirty data into game-changing insights for organizations and businesses. I've crafted intricate DAX formulas, automated workflows with Python and SQL, and built statistical and other predictive models. I thrive on making data not just functional, but impactful and meaningful to the end user.

My Journey in Data

My career has taken me deep into the trenches of data. I’ve worked with some of the earliest data analysis and visualization tools like SPSS, SAS, and MATLAB. Then came Tableau—and now Power BI, where my knack for design truly shines! These diverse tools have taught me far more than technical skills; they’ve shown me how to transform complex data into visuals that connect with end users. Data means nothing until someone interprets it.

I’ve partnered with everyone—from hands-on operations teams to C-suite leaders—to help them see their data in a completely new light. My professional ethos that I bring to every organization I work for is to make complex challenges simpler, smarter, and way more actionable.

Where Data Meets Design

Here’s a twist: while my professional roots are firmly in data, I’ve always been drawn to design. From architecture and furniture to systems design and typography, I’ve perused it all—many times even through formal courses. This blend of logic and creativity defines my approach, and allows me to craft solutions that are not just functional but also intuitive and visually engaging.

Believe it or not, my high school dream was to become an animator. But my love for logic, statistics, and systems led me into the world of data. I see the world like a chessboard—strategy drives everything, and every piece has a purpose. Whether I’m streamlining a process or designing a dashboard, I focus on creating solutions that balance form and function, empiricism and adoption, ensuring they work seamlessly and stand the test of time.

The Heart Behind Astrid

I founded Astrid to help data professionals harness the power of data through smart design. It all began with Project Astrid, a Power BI adoption program I created at a previous company. Through it, I saw firsthand the incredible impact of sharing knowledge and skills to data savvy professionals and their limitless ability to turn data tools into drivers of success. This mission of empowering data professionals to thrive with data lies at the very heart of Astrid.

Let’s Build Something Brilliant

If you’re ready to solve tough challenges, uncover game-changing insights, or just make you design smarter, I’d love to collaborate. Together, we can transform your vision into results—and have fun doing it!